When you suddenly find yourself amidst an emergency situation, that’s not an optimal time to try and start learning basic communications platforms and strategies. From an internal perspective, your employees and their family members need to know what’s going on, and to stay informed. From an external perspective, key stakeholders need to know what has happened, and what you’re doing to effectively respond to the situation. From a reputational perspective, you have one chance to demonstrate your organizational competence, or – if communications are mishandled – potentially ruin your company’s reputation for years to come.
Having trained at the FBI National Academy in Quantico, VA, (graduating from their Law Enforcement Executive’s PIO/Media Curriculum) and having served as a public-agency chief dealing with community emergencies and crisis situations, let Hoffman Consulting assist your organization’s management and administration with the following: